Rebranding 101 A Practical Guide

Rebranding 101: A Practical Guide to Successfully Revamping Your Brand Identity

In today’s fast-paced and ever-evolving business landscape, remaining relevant and capturing the attention of your target audience is crucial. This is where rebranding comes into play. Whether your company has outgrown its current brand identity, needs to adapt to changing market trends, or simply wants to breathe new life into its image, a successful rebrand can be the key to unlocking new opportunities and revitalizing your business. However, rebranding is not a task to be taken lightly. It requires careful planning, thoughtful strategy, and meticulous execution. In this comprehensive guide, we will walk you through the essential steps and practical tips to help you navigate the rebranding process with confidence. From conducting a brand audit and defining your objectives, to crafting a compelling brand story and implementing a cohesive visual identity, this guide will empower you to revamp your brand identity and make a lasting impact in the hearts and minds of your customers.

1. Assessing the need for rebranding

Before embarking on a rebranding journey, it is crucial to assess the need for it. Rebranding is a significant undertaking that requires careful thought and consideration. The first step is to evaluate your current brand identity and determine whether it aligns with your business goals, target audience, and market trends. Ask yourself if your brand is effectively communicating your unique value proposition and resonating with your customers. Are you facing challenges such as declining sales, outdated visuals, or a lack of brand recognition? These are all signs that it may be time for a rebrand. Additionally, assess your competitors’ branding strategies to ensure you stay relevant and differentiate yourself in the market. Research your target market to understand their evolving needs, preferences, and expectations. If your current brand is not effectively capturing their attention or meeting their requirements, rebranding might be necessary to stay competitive. It is important to approach this process with a strategic mindset and gather feedback from key stakeholders, employees, and customers. By carefully assessing the need for rebranding, you can set the stage for a successful transformation that will breathe new life into your brand and propel your business forward.

2. Conducting a brand audit

Before embarking on a rebranding journey, conducting a brand audit is a crucial first step. A brand audit involves a comprehensive assessment of your current brand identity, market position, and overall brand perception. It allows you to understand how your brand is currently perceived by your target audience and identify areas that need improvement. Start by evaluating your brand messaging and how well it aligns with your target audience and business goals. Is your messaging clear, consistent, and compelling? Does it effectively communicate your brand values and unique selling points? Next, assess your visual identity, including your logo, color palette, typography, and overall design elements. Are they still relevant and appealing to your target audience? Do they represent the image you want to portray? Don’t forget to review your online presence, including your website, social media profiles, and online content. Are they consistent with your brand identity and messaging? Do they provide a seamless and engaging user experience? Moreover, consider the perception of your brand in the market. Conduct market research to gather feedback from customers, partners, and industry experts. This will provide valuable insights into how your brand is perceived and help identify areas for improvement or differentiation. By conducting a thorough brand audit, you’ll gain valuable insights into your brand’s strengths, weaknesses, and opportunities. This information will guide your rebranding efforts and ensure that any changes made align with your business objectives and resonate with your target audience. Remember, a successful rebrand requires a deep understanding of your brand’s current state and a clear vision for its future.

3. Defining your rebranding objectives

When it comes to rebranding your business, it’s crucial to have clear objectives in mind before diving into the process. Defining your rebranding objectives will help guide your decisions and ensure that the changes you make align with your overall goals. Start by asking yourself why you want to rebrand. Are you looking to attract a new target audience, differentiate yourself from competitors, or modernize your brand image? Understanding the specific reasons behind your rebranding efforts will help you prioritize what aspects of your brand need to be updated or revamped. Next, consider what success looks like for your rebranding campaign. Are you aiming to increase brand awareness, improve customer perception, or boost sales? Setting measurable goals will allow you to track your progress and determine if your rebranding efforts are effective. Additionally, consider the impact your rebranding may have on your existing customers and stakeholders. Will the changes be well-received, or do you need to take steps to ensure a smooth transition? Defining your rebranding objectives early on will provide you with a clear roadmap for the rest of the process, helping you make strategic decisions that align with your desired outcomes.

4. Crafting a compelling brand story

Crafting a compelling brand story is an essential step in the rebranding process. Your brand story is what sets you apart from your competitors and connects with your target audience on an emotional level. It is the narrative that brings your brand to life and gives it a unique personality. To begin crafting your brand story, start by examining your brand’s history, values, and mission. What is the story behind your brand? What motivated you to start your business in the first place? Think about the challenges you have overcome and the milestones you have achieved along the way. These elements can be woven into your brand story to create a sense of authenticity and credibility. Next, consider your target audience. What are their pain points, aspirations, and values? How can your brand story resonate with them and address their needs? Understanding your audience will help you tailor your brand story in a way that is relatable and compelling to them. Once you have gathered these insights, it’s time to craft your brand story. Start by defining your brand’s unique selling proposition (USP) – what makes your brand different and better than your competitors. Then, think about the key messages and themes that you want to communicate through your brand story. Are you a brand that values sustainability and environmental consciousness? Or perhaps you are focused on innovation and cutting-edge technology? These themes should be reflected in your brand story. When crafting your brand story, it’s important to be authentic and genuine. Avoid using generic or exaggerated claims that may come off as insincere. Instead, focus on capturing the essence of your brand and its values in a way that resonates with your audience. Finally, remember to communicate your brand story consistently across all touchpoints – from your website and social media platforms to your packaging and customer interactions. Your brand story should be integrated into every aspect of your brand identity to create a cohesive and memorable experience for your customers. Crafting a compelling brand story takes time and careful consideration, but it is a crucial step in successfully revamping your brand identity. By conveying your brand’s unique story, you can establish a strong emotional connection with your audience and differentiate yourself in a crowded marketplace.


From Newton to the Bitten Apple

From Newton to the Bitten Apple: Unraveling the History Behind the Apple Logo.

The iconic Apple logo is recognized worldwide, but have you ever wondered about the story behind it? From its humble beginnings to its evolution into the sleek and simple design we know today, the Apple logo has a rich history that is deeply intertwined with the company’s founder, Steve Jobs, and its rise to technological dominance. In this blog post, we will take a deep dive into the fascinating journey of the Apple logo, exploring its origins, the inspiration behind its design, and the meaning it holds for the brand. Join us as we unravel the captivating history behind the bitten apple logo and discover the secrets it holds.

1. The Origins of the Apple Logo

The iconic Apple logo is instantly recognizable, but do you know the story behind its creation? The origins of the Apple logo can be traced back to the early days of the company, when founders Steve Jobs, Steve Wozniak, and Ronald Wayne were brainstorming ideas for a logo that would represent their innovative brand. The first logo, designed by Ronald Wayne in 1976, depicted Sir Isaac Newton sitting under an apple tree, with a quote from William Wordsworth encircling the image. This logo symbolized the company’s pursuit of knowledge and the inspiration that can come from a moment of insight, just like Newton’s famous apple falling from a tree. However, this intricate logo was short-lived. Jobs found it too complex and decided to look for a simpler alternative. This led him to enlist the help of graphic designer Rob Janoff to create a new logo that was clean, recognizable, and could be easily reproduced at any size. Janoff’s design, introduced in 1977, featured a rainbow-colored apple with a bite taken out of it. This colorful logo was a departure from the monochromatic logos commonly used at the time and reflected the vibrant and creative spirit of Apple. Over the years, the logo underwent several revisions. In 1998, Apple introduced a new, sleeker version of the logo, known as the “glass” or “Aqua” design, which complemented the company’s evolving product line and design philosophy. Today, the logo has been further simplified into a clean, silver silhouette, but the iconic shape and bite mark remain unchanged. The Apple logo has become synonymous with innovation, quality, and cutting-edge technology, making it one of the most recognizable and influential logos in the world. Unraveling the history behind the Apple logo gives us a fascinating glimpse into the evolution of the company and the values it has held from its early days to the present. It serves as a reminder of the power of a simple yet memorable logo to capture the essence of a brand and leave a lasting impression on the world.

2. Evolution of the Apple Logo

The evolution of the Apple logo is a fascinating journey that reflects the growth and transformation of one of the world’s most iconic technology companies. The first Apple logo, designed by co-founder Ronald Wayne, featured an intricate illustration of Sir Isaac Newton sitting under an apple tree. This logo symbolized the company’s commitment to innovation and discovery, drawing inspiration from Newton’s famous encounter with the falling apple that led to his theory of gravity. However, this intricate logo was short-lived, as Steve Jobs and Steve Wozniak quickly realized the need for a simpler, more streamlined design. They hired Rob Janoff, a graphic designer, to create a new logo that would be easily recognizable and scalable. And thus, the famous rainbow-colored Apple logo was born. Introduced in 1977, the rainbow logo featured six colorful stripes, evoking a sense of creativity and diversity. Each color represented a different facet of Apple’s products and vision – blue for innovation, yellow for happiness, green for growth, and so on. This vibrant logo became synonymous with Apple’s brand identity during the early years, adorning their products and marketing materials. As Apple’s product line expanded and the company underwent significant changes, the logo underwent its own transformation. In 1998, Apple introduced the “bitten apple” logo, which is still in use today. The bitten apple, with a single bite taken out of it, has become an instantly recognizable symbol of Apple’s sleek and minimalist design aesthetic. The evolution of the Apple logo reflects the company’s journey from its humble beginnings to its current status as a global technology powerhouse. Each iteration of the logo captures a different chapter in Apple’s history, showcasing its commitment to innovation, simplicity, and user-friendly design. Whether it’s the iconic rainbow logo or the sleek bitten apple, the Apple logo continues to be a powerful symbol that resonates with consumers worldwide.

3. The Inspiration Behind the Design

The iconic Apple logo is instantly recognizable and has become a symbol of innovation and creativity. But have you ever wondered about the history and inspiration behind this famous logo? Let’s take a journey back in time to unravel the story. The inspiration for the Apple logo can be traced back to one of history’s most famous scientists – Sir Isaac Newton. Newton’s groundbreaking discovery of gravity is represented by an apple falling from a tree. This significant event served as the foundation for the logo’s design. However, the story doesn’t end there. In 1976, when Apple Inc. was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne, they needed a logo that would embody their vision of revolutionizing the technology industry. Rob Janoff, the talented graphic designer hired to create the logo, took the concept of Newton’s apple and gave it a modern twist. The apple was chosen to represent knowledge, creativity, and taking a bite out of the forbidden fruit – in this case, challenging the status quo. The colorful rainbow stripes adorning the apple were a reflection of the vibrant and innovative spirit of Apple Inc. during its early years. It stood for diversity, inclusivity, and a departure from the monotonous grayscale world of traditional computers. Over the years, the logo has seen some subtle changes, with the rainbow stripes eventually being streamlined into a sleek monochrome design. This evolution aligns with Apple’s own transformation into a global tech giant, while still holding onto the core values of innovation and simplicity. The Apple logo has become an iconic symbol that transcends the company itself, representing the power of imagination, pushing boundaries, and changing the world through technology. In conclusion, the Apple logo draws inspiration from Sir Isaac Newton’s discovery and reflects the company’s commitment to innovation and challenging the norms. Its evolution mirrors the growth and success of Apple Inc. itself, making it a timeless emblem of technological excellence.

4. The Meaning and Symbolism of the Bitten Apple

The bitten apple is one of the most iconic logos in the world, instantly recognizable as the symbol of one of the most innovative and influential companies in history: Apple Inc. But what is the meaning behind this distinctive logo? The story of the bitten apple logo begins with a nod to scientific genius Sir Isaac Newton.

According to legend, Newton was sitting under an apple tree when an apple fell on his head, inspiring his groundbreaking theory of gravity. This story is often linked to Apple’s logo, as it symbolizes creativity, discovery, and the pursuit of knowledge. However, the bitten apple logo has a deeper meaning beyond the Newtonian connection. It was designed by Rob Janoff in 1977, and he has explained that the bite in the apple was added to ensure that people would recognize it as an apple and not a cherry or any other fruit. The bite also adds a playful touch, making the logo more memorable and distinctive. Over the years, many interpretations of the bitten apple logo have emerged. Some see the bite as a reference to the biblical story of Adam and Eve, representing the knowledge gained through taking a bite from the forbidden fruit. Others view it as a symbol of the complexities and challenges of technology, with the bite representing the inevitable imperfections and vulnerabilities that come with innovation. Regardless of the various interpretations, one thing is clear: the bitten apple logo has become an enduring symbol of Apple’s brand identity. It represents innovation, simplicity, and a commitment to pushing the boundaries of technology. It has become a visual shorthand for the company’s ethos and the revolutionary products it has brought to the world. In conclusion, the bitten apple logo is more than just a simple design. It carries with it a rich history, a range of interpretations, and a powerful symbolism that reflects the values and aspirations of Apple. It is a symbol of the company’s past, present, and future, and a testament to the transformative power of ideas.


Design Case Study For PHYLTH

Logo Design Case Study For PHYLTH

We did the logo design and brand identity design of Here is the detailed case study for phylth.


how to logo design phylth by alligner

We choose the wordmark logotype for this project because they loved wordmark logos. After barnstorming with our creative team, we came up with some creative logo ideas for phylth in wordmark which can represent the brand in a creative and meaningful way; also this will connect with their primary target audience’s subconscious mind properly.

Reason behind the logo mark

logo design for phylth

We came up with so many creative ideas to showcase their business model in a logo wordmark. By choosing the best ideas, we came up with this final idea. You can see a simple stethoscope that represents the “medical” or “doctors” as medical students were their primary target audiences. Also, you can see the study lamp in the logo mark; this represents the “knowledge” as they help medical students with their medical blogs and pieces of knowledge in medical fields.

Typography of the logo design

We considered the typefaces to be circular and bold as circular things represent creativity or rstudents’ minds, or medical-related things.

Color psychology behind the logo design

We choose some vibrant as well as attractive colors for the PHYLTH logo. So we came up with light yellow with light grey.
Light yellow color represents creativity, and light grey represents professionalism or knowledge.

If you are looking for a great logo design for your business or website, you can order us here.

7 Step Logo Design Process

How To Logo Design, 7 Things Nobody Told You About

Logo design or brand identity design is an extensive and creative process itself. Many people think like, “oh, this is looking like a too simple job,” but in reality, logo design is a very creative and time-consuming process. Being in the logo and branding industry for the last three years and making hundreds of brand’s visual identities, we are giving you the top 7 tips about logo design. After reading this, you will come to understand how you should design a logo with perfection.

1. Read Client’s Brief Before Logo Designing.

How To Logo Design

Many people start to hurry when they receive any order from their clients, here comes the biggest mistake of a design process. If you are not reading and understanding the brief of your client, then trust me, “they will expect something else and you will end up with something else, and then they will not pay you the rest of the 50%.” The client’s brief is something that you need to understand appropriately before opening your drawing pad.

2. Pencil Is Mightier Than The Mouse In Logo Design.

How To Logo Design

Yes, as it sounds, a pencil is a hundred times more important than a mouse and illustrator in the design process. At the very first stage, open your drawing pad and get a sharp pencil to start thinking. I never open illustrator at first; I have seen many guys make that mistake. They receive the project brief and begin to draw in illustrator. Never copy this mistake; if you start to design the illustrator’s Logo at the first stage, then there are 99% chances that you will end up making something other than the client’s brief. Also, the work will not be perfect and satisfying.

While thinking, remember those key points.

– Read the Client’s brief several times until you understand everything; even you can question your client again if you have any blurriness about the brief in your head.

– don’t try to copy from google; never make this mistake if you don’t want to fire your future.

– Think about how the logo elements can connect the client’s expectations and the brief they given.

3. Target Audience Research Before Starting The Logo Design.

How To Logo Design

I can remember when I was starting up. I never invested time to understand what the target audience is. Now I know this is an essential

part of a brand identity design process. Do you need to understand correctly who the target market of your clients is? Maybe they are just kids, job owners or gym freaks, tech lovers, or makeup lovers. You need to understand every human being’s simple psychology. E.g., If the target audience is kids, then never use the dark black corporate colors or very sharp edges in the Logo, make something related to them, connecting the client with their target audience list.

4. Research About The Market.

How To Logo Design

You need to research other competitors of your client’s business, too; in the research process, you will understand many other things like what they are doing? What type of graphics are they using in their Instagram or LinkedIn profile? And so much. This research process will come up with hundreds of new ideas about the logo concept and the graphics guidelines.

5. Typography Of The Final Logo

Typography Of The Final Logo

One thing you must remember, Logo or brand identity mark is not everything. You need to invest some creative time in typography too, and not every typeface is for every business. You need to understand what type of typefaces will connect the brand to their target clients better and then go for the Logo typography. You can also go to some free fonts website and check how the Logo name there and see how this will look like in various font styles, then download the final one. But keep this thing in mind, before going to those websites, think about the typefaces that will represent the brand in a better way to their target clients.

6. Check The Size And Visibility Of The Logo

Check The Size And Visibility

Before exporting the project, zoom out the illustrator screen and see if the Logo is still visible or not. If this is not visible, start the project again (if this is not a mascot logo).

As a creative designer, you must remember that the Logo will be used as an app icon or a web favicon or in a pocket-size business card too. So always make it correctly so that this will be visible in every size format. And don’t over-design this. Please keep it simple, meaningful, and mainly easy to remember.

7. Presentation mockups On The Logo Design

Presentation mockups

I hope now you understood that how to design the total Logo properly, but here comes a simple but critical stage in logo designing, MOCKUPS; yes, never send the Logo in standard jpeg or standard png file to the client for approval; you need to understand how to present the design to your client for approval, use some real-life mockups in photoshop for the Logo, you can find out millions of free mockups online, download them and put your logo design over real-life things and see how the Logo will appear in real-life situations. E.g., Logo over a business card, Logo over a t-shirt, over a bag pack, over a pen, pencil, coffee mug, or anything, and then make a proper presentation pdf file for the client. After that, send the file to the client for approval or some future revisions.